Articles in the BlogFest 2004 Category
Loosetooth uses this blog to drive traffic to a Cafepress store, which handles order fulfillment.
CEO Blogs List
Actually, that's a misnomer. This is a list of weblogs authored by people who are in a leadership position in various organizations (corporations, non-profit, etc.)
Hundreds of CEOs are blogging, and the vast majority of their blogs are just plain dull … as in “who cares?”
CEO Bloggers Club:
An international blog dedicated to helping CEOs be better bloggers.
Membership rules: you have to agree to update your blog at least three times a week.
See also: Seth Godin: …
Who should blog for the company? What should they say? Who should approve it? What's the ROI? Microsoft obviously believes blogging has customer relationship and PR value because more than 1,000 of its employees are blogging.
One of the most famous, and interesting, is Robert Scoble, Microsoft's blog evangelist Here are Scoble's rules for corporate bloggers:
“Our rule here (at Microsoft)? Don't be stupid. I call it be smart. But, it comes down to not pissing off your boss… and working to make sure you align your weblog with the image …
Shoploosetooth.comUses blog to drive traffic to Cafepress store, which handles order fulfillment
JewelBoxingJim Coudal’s Blog about starting a businessThe introduction says:
We thought it might be useful to document the process of starting an online business from scratch. Jim Coudal will periodically post here about issues involving our product and business plan. Hopefully things will go well but even if the whole thing goes down in flames, it’ll probably be interesting to watch.
International Association for Learning Alternatives' excellent example of an association blog has been active for more than a year and is frequently updated. Its About Us page explains its mission:
“The mission of the International Association for Learning Alternatives is to lead, promote and support learning alternatives and choice options.
This mission signals our interest in seeing that parents and students have choices of educational programs to meet their needs, interests, learning styles and intelligences. We believe that one-size education program does not fit everyone and that education is best served …
Jones Soda is an alternative soda that appeals to the youth market, particularly teens who are skateboarders, snowboarders and followers of extreme sports. The Jones Soda Blog allows kids to have their own blog, where they can upload images, video and sound.
Jones Blog also features emerging stars of these sports and follows their careers. Junior bloggers can suggest new limited edition soda flavors (one was Thanksgiving turkey and gravy, which was a big hit last year, yecch!) and can even have their artwork or photos chosen for soda labels.
It's a truly interactive …
Are blogs just a fad or a communication revolution? What role can blogs play in business? Who should blog for a company? What should they blog about? What kind of ROI can blogs produce? The best way to answer these questions, in my opinion, is with examples of successful blogs. So that's what I'll concentrate on today.
Blogs extend a company's a brand. This is especially true in the case of a professional services firm.
A professional services firm's brand is based on the expertise of their employee professionals. There is nothing to drink like Pepsi to make customers feel good or shoes to look cool in like in the case of Nike's brand.
Traditional marketing of professional services is based on extending the reach of this expertise – getting the firm's employees in front of existing customers, prospective customers, the media, the public and other sources of referral work. …
Wanted to wrap up thoughts on last post before going on to next one.
I am sure it's happened to other blog presenters here but my blog has done incredible things for my reputation — mostly good. In our industry, the Legal Marketing Association (LMA) is one of the premier associations within which to be a leader. Its members are 3,500 of the leading law firm marketing professionals employed by the largest law firms and consulting services. Imagine being known as a leading authority on Internet marketing by this group and …
Blogs enhance one's reputation as a trusted and reliable source of information. This happens with regard to the public, the media, current clients and leads for new work. Best of all, it happens in as little as 3 to 6 months.
I am a lawyer by trade but have been involved in Internet marketing for the last eight years. I practiced law in a small town in the Midwest for 17 years prior to jumping on the net and was as unlikely to seize the net as a marketing tool as …