I'm working on a “web site awareness” campaign for Dummies.com, which recently upgraded around video and blogs. My office manager, Tatyana, received an awkward reply from Darren Rowse to one of her pitches. She had used a feedback form to ask Digital Photography School to link to the digital photography resources at Dummies.com.

Darren found our pitch tepid, I guess. So he wrote about it on a different site, ProBlogger, and posted a list of “11 Ways to Increase Your Chances of Being Linked To By A Blogger.” After reading Darren's post, I added four more suggestions to the list. I hope you find this dialogue and case history informative and entertaining.

STEVE O'KEEFE
Former VP, International Association of Online Communicators
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Wow, what a lineup we have for the Fall 2007 season of “This Week on IAOCblog.com”! Take a look at these hosts and topics, and plan to tune in next week for the kickoff program with Sloan School of Management researcher, Peter A. Gloor.
We have two vacancies left in the schedule. If you would like to present, contact Morty or me. Who do you want to see on the blog? Maybe Morty and I could convince them to join us.
STEVE O'KEEFE & MORTY SCHILLERCo-Hosts
This Week on IAOCblog.comFall 2007 Program Schedule
September …

Welcome back teachers, professors, students, and professionals to another season of “This Week on IAOCblog.com.” I'm Steve O'Keefe, co-producer of this program with the irascible Morty Schiller, who has been shooting down spam comments and trackbacks all summer.
For those who are new, “This Week at IAOCblog” is a weekly blog show where we try to bring in experts each week to lead discussions on topics related to online communications.
Here are some of the people who have asked about being on the show this season, or we solicited them and they've …

Call for Search Engine Optimization Resources
This week, we are looking for your recommendations on the top Search Engine Optimization articles or resources. Please place your suggestions in this thread and students from my Tulane University class in Internet Public Relations will post reviews here. Or post your own review.
Morty Schiller and I have been swapping SEO suggestions. Hopefully, he'll share some of his top picks. Also, my IT department — Jesse Vohs a.k.a. The MacMaster – has been doing SEO work for my company and found some good resources for …

It has been some time since I've been able to post here on a regular basis, but that's about to change. We are re-starting This Week on IAOCblog.com. We have a pile of great guests waiting in the wings to take over the blog for a week and teach. So let's get started…
THE FORMATFor each program, we recruit a guest blogger who provides a topic. We then ask that guest blogger to recruit two or more other guests who agree to post or comment during that week. Friday is usually …

I'm going to continue our discussion of producing online video until someone else takes the helm of “This Week on IAOCblog.com.” Today, I'd like to talk a little about file sizes, since that is such a huge issue.

We shoot our videos using miniDV tape, then “capture” them using Final Cut Studio. Capturing imports the video onto the hard drive. File sizes for uncompressed video are huge! Our 20-minute interviews are too large to fit onto a DVD. That makes it very difficult to transfer files between camera crews and editing crews.
We edit in Final Cut Studio, then “render” (compress) the video using Cleaner software. When I first saw the pulldown menu in Cleaner for video compression settings, I knew I could never edit film. There are dozens …

An epic battle is being waged, in cyberspace and, more to the point, in my space — my office — over what formats to use for online video.
Until last fall, we made our videos available in the following formats:
QuickTimeMPEG-4MPEG-1RealMedia (hi res & lo res)Windows Media (hi res & lo res)
Your consumer looks at that list and goes, “Huh?” How do you know which one to click? So we installed a nifty little applet that would ping a browser's config and — presto! — serve up the perfect video for that …

I'm going to try kickstarting our awesome program, “This Week on IAOCblog.com,” with a program about online video. Every day, I release a new 2-minute video at the AuthorViews web site. It's a daunting pace and requires that my head be firmly fastened to developing issues in online video. The business press breaks major online video stories almost every day. Google, Amazon, Apple, Sony, Microsoft — they are all making major video-related deals every week. It's an exciting, difficult time for this nascent industry. I'll try to talk about some …

I have a pet peeve about fascinating discussions taking place in e-mail that belong on this blog. So let's kick it out, ladies and gentlemen, and see if we can get This Week on IAOCblog.com up and running again with a discussion of Online Communications in Investor Relations.
Don Dunnington broached the subject because he is giving a presentation at the National Investor Relations Institute (NIRI) meeting in Philadelphia on Thursday. The focus of the program is IR and blogging, v-blogging, and podcasting — something like that.
Online IR was given a …