Why Independent Hotels?
Destination Hotels & Resorts, one of the largest operators of independent hotels and condominium resorts in the United States (www.destinationhotels.com), recently hosted a media panel of writers who provided insight and information into travel trends in today’s hospitality market. One panelist mentioned that our company “is the wave of the future.” She was referring to the fact that Destination offers a unique collection of independent hotels that are unlike standard branded hotel chains; characteristics that meet the needs of today’s active Baby Boomer and Generation X travelers.
Gen Xers have always been deemed as “independent thinkers” and Boomers have accumulated the capital to truly be independent. These groups are in search of unique travel memories and travel bragging rights.
The recent National Leisure Travel Monitor produced by YPBR/Yankelovich Partners indicated that today’s leisure travelers are about “creating and accumulating experiences” from eating sushi to bungee jumping. And, travelers value “novelty, change and better and smarter ways of doing things.”
Leisure travelers are less and less interested in the same hum, drum hotel. They are into experiential travel. For example, iExplore, founder and CEO, George Deeb said, “Baby Boomers are less interested in accumulating hard assets at this stage in their life, and they are more interested in accumulating life changing experiences.” To illustrate this point, iExplore published a list of the top ten “Once in a Life Time Trips.” (http://www.send2press.com/newswire/2005-03-0307-003.shtml)
Although you may not drink champagne on a polar ice cap when staying at a Destination property, our independent hotels and resorts are better positioned to be creative in what they offer versus the cookie cutter approach of some upscale brand hotels. In addition, due to the independent nature of each property, they are always challenged to do things in a more creative, more efficient manner to provide customers with value and customized, novel experiences such as hot air balloon rides at sunrise in mountain resorts such as Aspen or Vail, a heli-skiing package at Mountain Lodge at Telluride (http://www.familytravelnetwork.com/bargains/ski_bargain_68.asp), a $10,000 diamond martini at the Algonquin in New York (http://www.nydailynews.com/front/story/260010p-222664c.html) and intimate retreats coordinate by a Romance Director at Royal Palms Resort & Spa in Scottsdale, Ariz. (http://www.royalpalmshotel.com/tcooks_romance.html)