This week IAOC member Philippe Borremans has agreed to talk about the way IBM is embracing internet technology to foster collaboration within the company. You may remember Philippe from his post about internal Blogs at IBM and the use of RSS in crisis communication. With news breaking May 13 of their 320,000 employee corporate wide blogging initiative, it appears Philippe could have lots of blogging company.
We'll also take a look at how IBM used wikis, instant messaging and something called “jamming” to define their corporate values and set guidelines for IBM …

Whether you’re confounded about how to communicate with them, or you’re dreaming of becoming one of them, you won’t want to miss next week’s focus on professional blogging. Leading the discussion is Steve KIng, a senior advisor at the Institute for the Future (IFTF).
King has been looking into the blogsphere at IFTF and finds that an increasing number of blogs are being authored by professional bloggers. He defines professional bloggers as those who see blogging as their primary business, or as an important marketing channel for their primary businesses.  He says …

IAOC member Dee Rambeau is your host next week (April 18-22) for an exploration of how the Internet is employed in sports marketing and PR, and increasingly in delivering sports content. Dee is Managing Partner of DVCO Technology in Denver, Colorado and comes to sports with experience as both a participant and a marketer. You can see Dee’s personal blog at Adventures in Business Communications.
Topics will include:
The Sports Message – Is it different than a regular PR message – Is “fun” easier to deliver – A look at …

As we build a new model of communication for our new age, it’s useful to consider how we came by the old model.