While some scientists are worrying about the missing bees, lots of marketers are worrying about the missing buzz.
Tune in next week, when Lois Kelly, author of Beyond Buzz, tells us why it's not enough anymore to make noise in the marketplace. You have to engage your market in what she calls “meaningful dialog.”
Learn how to put more meaning in your message November 
5-9 when Lois Kelly hosts the IAOCblog “talk show” with:Conversational Marketing: Mood over Matter?

ABOUT THE TOPIC:We are all know by now that “Markets are conversations.” But Lois Kelly, author of Beyond Buzz, says it's not enough anymore to spread “Word of Mouth.” To succeed in the marketplace today, you have to have a meaningful dialog — and really listen to your market.
Stay tuned for more details. And be sure to join IAOCblog.com November  5-9, 2007 when guest host Lois Kelly takes over the conversation with:Conversational Marketing: Mood over Matter?
ABOUT THE DISCUSSION LEADER:
Lois Kelly writes, consults and speaks about how to use conversational marketing …

REMINDER:Coming next week: October 22-26, 2007 Ted Demopoulos, author of Blogging for Business tackles the issue: Should CEOs Blog?
ABOUT THE TOPIC:“CEO Blogs” are blogs written by executives. At their best, they put a human face on huge corporations. At their worst, they have been boring… or phony… to the point of doing more harm than good.
Are CEO blogs worth the trouble? Are they worth the risks? What if a CEO can't write… or hasn't got the time to write? Can they have ghostbloggers or blog less frequently? Will that undermine …

Mark October  22-26, 2007 
on your calendar for a blog program that promises to be profitable… and provocative. The host will be Ted Demopoulos, author of Blogging for Business. His topic: Should CEOs Blog?

ABOUT THE TOPIC:
The term “CEO Blog” refers to a blog written by a high level executive
such as a CEO. The few CEO blogs that exist are very popular, but
should the average CEO or other executive blog? How can they possibly
make time among their other responsibilities? Are the “rules” different
for CEOs and other high profile poeple? Can they have …

Please join us this week December 11-15, for a blog program: Blog Rules, with discussion leader, Nancy Flynn

ABOUT THE TOPIC:
Blogs have become as essential as email and newsletters. But with news stories about everything from embarrassment in the blogosphere to legal action… blogging carries risks. Know how to protect yourself and your company. Blog safely.

ABOUT THE DISCUSSION LEADER:
Nancy Flynn is the author of the new book, Blog Rules: A Business Guide to Managing Policy, Public Relations, and Legal Issues from Amacom Books. Nancy is founder and executive director of The …

Talk about opening a can of worms with the first two questions on the theme of this week's discussion: Should the CEO blog?
1. Is it OK to ghostwrite a CEO blog?
2. Should a ghostblogger for a CEO reveal him or herself?
Suffice it say that there does *not* appear to be agreement on these two questions. The writer/copywriter types generally weigh in on the side of, “Of course it's OK to ghostblog; that's what executive speechwriters do.” Those who are not writers, per se, but who work in a corporate …

Yesterday's responses to the question, “Is it OK to ghostwrite a CEO blog?” added up for the most part to “Yes.” I still have some reservations, idealist that I am.
Disclosure: I'm a non-corporate type who relishes *not* being locked up in a cubicle. Don't get me wrong; I love working with the smart folks who are brave enough to work within the confines – and exciting potential – of a large corporation. I envy their big salaries, big budgets, business cards stamped “SVP of” and all that. No quibbles …

This is one of the questions I get asked most often. What I want to know, dear reader, is what you think?
A bit of context: Jonathan Schwartz, CEO of Sun Microsystems and the only public Fortune 500 CEO blogger, says he writes his own blog. He told AP reporter Rachel Konrad:
“The blog has become for me the single most effective vehicle to
communicate to all of our constituencies – developers, media, analysts
and shareholders,” Schwartz said in an interview in his Silicon Valley
office. “When I go out and have dinner with …

ABOUT THE TOPIC: CEO blogs are the, topic du jour these days with Sun Microsystems' CEO Jonathan Schwartz, the first Fortune 500 CEO blogger, evangelizing the benefits of this powerful new communications channel. Dozens of CEOs in the U.S. and other countries, heads of both public and private companies, are starting their own blogs. Here's a list of CEO and senior executive bloggers.
But there are lots of questions:
Can a CEO or senior executive write openly enough to make his or her blog compelling and not just a PR stunt? What …

Ever notice how many blogs are about blogs?!