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CEO Blogs, Main Page &raquo

[22 Oct 2007 | 4 Comments | ]

Should CEOs or other senior executives blog? That is an open question. Certainly some do, and do effectively.
Executives who blog include Bob Lutz, Vice Chairman of General Motors, Jonathan Schwartz, President and CEO of Sun Microsystems, and Mark Cuban, owner of The Dallas Mavericks among other things.
Some of these blogs are easy to dismiss. Although Bob Lutz’s blog is great, GM is in such bad shape that perhaps this is a move of desperation? Companies in tough shape have little to lose by blogging or anything else. Sun Microsoft …

Authors, Blogging Books, CEO Blogs, Ethics, IAOC, Main Page, Morty Schiller, Show Topics for IAOCblog.com &raquo

[19 Oct 2007 | No Comment | ]

REMINDER:Coming next week: October 22-26, 2007 Ted Demopoulos, author of Blogging for Business tackles the issue: Should CEOs Blog?
ABOUT THE TOPIC:“CEO Blogs” are blogs written by executives. At their best, they put a human face on huge corporations. At their worst, they have been boring… or phony… to the point of doing more harm than good.
Are CEO blogs worth the trouble? Are they worth the risks? What if a CEO can't write… or hasn't got the time to write? Can they have ghostbloggers or blog less frequently? Will that undermine …

Authors, Blogging Books, Calendar of Events, CEO Blogs, Main Page, Morty Schiller, Professional Bloggers, Show Topics for IAOCblog.com &raquo

[26 Sep 2007 | No Comment | ]

Mark October  22-26, 2007 
on your calendar for a blog program that promises to be profitable… and provocative. The host will be Ted Demopoulos, author of Blogging for Business. His topic: Should CEOs Blog?

The term “CEO Blog” refers to a blog written by a high level executive
such as a CEO. The few CEO blogs that exist are very popular, but
should the average CEO or other executive blog? How can they possibly
make time among their other responsibilities? Are the “rules” different
for CEOs and other high profile poeple? Can they have …

CEO Blogs, Main Page, Show Topics for IAOCblog.com &raquo

[22 Sep 2006 | No Comment | ]

We have had some truly rousing discussions already this fall season on IAOCblog.com. We'd like to keep the momentum going. If you would be willing to lead the discussion on the blog for a week, please send me e-mail with a suggested show topic.
We have been talking about CEO bloggers this week. One way for CEOs to ease the brutal time commitment of daily blogging while still looking techno-savvy is to be a guest on someone else's blog — like ours.
There are a lot of support people behind the scenes …

Blogging Books, CEO Blogs, Main Page &raquo

[21 Sep 2006 | 3 Comments | ]

Talk about opening a can of worms with the first two questions on the theme of this week's discussion: Should the CEO blog?
1. Is it OK to ghostwrite a CEO blog?
2. Should a ghostblogger for a CEO reveal him or herself?
Suffice it say that there does *not* appear to be agreement on these two questions. The writer/copywriter types generally weigh in on the side of, “Of course it's OK to ghostblog; that's what executive speechwriters do.” Those who are not writers, per se, but who work in a corporate …

CEO Blogs, Community, Ethics, Main Page &raquo

[21 Sep 2006 | 5 Comments | ]

Debbie Weil's questions about the advisability and ethics of ghostwritten CEO blogs raises a broader question about the future of blog standards. If blogs become as widespread as websites, will the same community standards be enforced (or enforceable)? Will the average reader know (or care) about the standards? Amy Gahran rightly pointed out in her comment that today ghost written blogs (or other types of phony blogs for that matter) will be outed by the blogosphere. That works in online communities where there are sufficient numbers of independent bloggers who …

Blogging Books, CEO Blogs, Main Page &raquo

[19 Sep 2006 | 11 Comments | ]

Yesterday's responses to the question, “Is it OK to ghostwrite a CEO blog?” added up for the most part to “Yes.” I still have some reservations, idealist that I am.
Disclosure: I'm a non-corporate type who relishes *not* being locked up in a cubicle. Don't get me wrong; I love working with the smart folks who are brave enough to work within the confines – and exciting potential – of a large corporation. I envy their big salaries, big budgets, business cards stamped “SVP of” and all that. No quibbles …

Blogging Books, CEO Blogs, Main Page &raquo

[18 Sep 2006 | 21 Comments | ]

This is one of the questions I get asked most often. What I want to know, dear reader, is what you think?
A bit of context: Jonathan Schwartz, CEO of Sun Microsystems and the only public Fortune 500 CEO blogger, says he writes his own blog. He told AP reporter Rachel Konrad:
“The blog has become for me the single most effective vehicle to
communicate to all of our constituencies – developers, media, analysts
and shareholders,” Schwartz said in an interview in his Silicon Valley
office. “When I go out and have dinner with …

Blogging Books, CEO Blogs, Main Page, Morty Schiller &raquo

[15 Sep 2006 | No Comment | ]

ABOUT THE TOPIC: CEO blogs are the, topic du jour these days with Sun Microsystems' CEO Jonathan Schwartz, the first Fortune 500 CEO blogger, evangelizing the benefits of this powerful new communications channel. Dozens of CEOs in the U.S. and other countries, heads of both public and private companies, are starting their own blogs. Here's a list of CEO and senior executive bloggers.
But there are lots of questions:
Can a CEO or senior executive write openly enough to make his or her blog compelling and not just a PR stunt? What …