Joe Taylor, publisher of the industrial websites waterandwastewater.com and powderandbulk.com, has brought online video sharing to the industrial sector. With its easy upload tool and social tracking tools (such as most viewed, viewer voting and tagging), Taylor's industrial video communities (see here and here) bring a new impetus for equipment marketers to create an entirely different breed of video.
I did a few B2B corporate and marketing videos BTI (before the Internet), and I have to say I'd do them differently today. I'd make them shorter. I'd lose the music soundtrack, …

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As I mentioned in a post on PowderandBulk.com, I was at the Powder Show exactly 10 years ago, introducing K-Tron International's first website (we now have about a dozen and the number keeps growing). Believe it or not, crowds gathered in our booth to see the Powder Show's first-ever demonstration of a website. I ran the demo from a CD because there was no broadband available then.
I'd say blogging for most businesses is at about the same point the World Wide Web was 10 years ago. It remains to …

During our first blog week devoted to industrial online communication I interviewed Joe Taylor, one of the pioneers in web sites and e-newsletters for process engineers and manufacturers of process equipment.
In discussing how his web sites have helped form a sense of community among his regular visitors, I asked him if any of his regulars had sought to further the community spirit. He replied:

“Some of the regulars have suggested that we should build a tree house or start a club. There is a feeling among process engineers dealing with …

Last of this series, we share comments from both blogs.

Companies are beginning to use wiki technology to create collaboration tools to save time and create centralized knowledge warehouses.

Companies are scraping blogs accross the Internet for opinions and attitudes of their potential customers.

Corporations are now using blogs to communicate with the marketplace. Are they affective? What are the risks?

Blogs and wikis have a role in the enterprise as internal communications and colaboration tools.

Hi everyone, just wanted to give an overview of how blogging is used at IBM.  

At this moment we have …