Joe Taylor, publisher of the industrial websites waterandwastewater.com and powderandbulk.com, has brought online video sharing to the industrial sector. With its easy upload tool and social tracking tools (such as most viewed, viewer voting and tagging), Taylor's industrial video communities (see here and here) bring a new impetus for equipment marketers to create an entirely different breed of video.
I did a few B2B corporate and marketing videos BTI (before the Internet), and I have to say I'd do them differently today. I'd make them shorter. I'd lose the music soundtrack, …

I've had a policy since September 2005 of tracking and talking about what's going on in New Orleans every place I make a public appearance – even at my events on Internet marketing.
In fact, I put on a special marketing workshop this past November in New Orleans for some of my clients as a fund raiser. Part of the workshop involved briefing my clients on current conditions there.
Since this is a video discussion, let's consider this question:
What would have happened to the people of New Orleans had there no …

Question: How long should an online video be?
Answer: As long as it needs to be.
If your goal is to go “viral,” then shorter is better. If you look at the viral hits on Google and YouTube, many are under one minute long. 
Why?
Is it because modern living has reduced people's attention spans to fruit fly proportions? No. It's because the shorter the video, the higher the odds that  viewers will watch to the end and push the “share” button.  It's the pushing of the “share” button that …

I'm Steve O'Keefe, co-host of “This Week on IAOCblog.com” and this week I dropped the ball!
I failed to introduce our topic and guest in a timely manner. So please forgive me and, more importantly, please join me in welcoming Internet marketing pioneer Ken McCarthy to our blog!
Ken McCarthy organized the first conference ever on Internet marketing — in 1994 in San Francisco.  One of his students from that era, Rick Boyce, played an instrumental role in popularizing the banner ad at Hotwired. Ken also was very early to the pay-per-clik …

I thought I would point you to some “new media” usage in the context of a sports event; Wimbledon.
As you might know, IBM has been the technology partner of Wimbledon for more than 10 years now. Both the Wimbledon official site and the IBM page dedicated to this classic tennis tournament have some great examples of online communications using the latest techniques.
Here are just 2 of them:
Video Podcasting the IBM team at Wimbledon.
The “On Demand” Scoreboard

If you're attending the IAOC Conference in Valley Forge, plan to arrive early enough to catch a special pre-conference workshop, “Video-Casting: From Camera to Editing to Website and i-Pod” with Steve O'Keefe. The free bonus workshop is in the Quaker Room at the Radisson Valley Forge, from 2:00 to 3:30 PM on Thursday, March 23.
IAOC vice president Steve O'Keefe will demonstrate the entire process of creating video for the web. Join him in his mobile studio to learn all the details, from lighting and sound techniques, to editing and file format …

I'm going to continue our discussion of producing online video until someone else takes the helm of “This Week on IAOCblog.com.” Today, I'd like to talk a little about file sizes, since that is such a huge issue.

We shoot our videos using miniDV tape, then “capture” them using Final Cut Studio. Capturing imports the video onto the hard drive. File sizes for uncompressed video are huge! Our 20-minute interviews are too large to fit onto a DVD. That makes it very difficult to transfer files between camera crews and editing crews.
We edit in Final Cut Studio, then “render” (compress) the video using Cleaner software. When I first saw the pulldown menu in Cleaner for video compression settings, I knew I could never edit film. There are dozens …

An epic battle is being waged, in cyberspace and, more to the point, in my space — my office — over what formats to use for online video.
Until last fall, we made our videos available in the following formats:
QuickTimeMPEG-4MPEG-1RealMedia (hi res & lo res)Windows Media (hi res & lo res)
Your consumer looks at that list and goes, “Huh?” How do you know which one to click? So we installed a nifty little applet that would ping a browser's config and — presto! — serve up the perfect video for that …