Articles in the Morty Schiller Category
Main Page, Morty Schiller, Show Topics for IAOCblog.com »
We at IAOCblog would like to wish our readers in the U.S. a Happy Thanksgiving. We are in a membership drive now and we are thankful for your financial support.
Morty Schiller, Don Dunnington, and me, Steve O'Keefe, are working on these upcoming programs for “This Week on IAOCblog.com”:
Book Review Week!
Send us your books to review on the blog. I'll be reviewing two
textbooks for 2008 classes at Tulane University and George Washington
University. Morty's got a couple books he's anxious to blog about. We
welcome your book reviews, too.
Online Reputation Management
There's no hotter …
Authors, Ethics, Main Page, Morty Schiller, Professional Bloggers, Show Topics for IAOCblog.com »
November 13-16, 2007 (Monday, Nov. 12 is Veteran's Day)
ABOUT THE TOPIC: ”Blogger's Code of Ethics: News or Ruse?” Is the blogosphere the new Wild West? Ethical Marketing Expert Shel Horowitz, brings law and order to the territory when he “shows the world the value in your values” that runs deeper than any industry “code.”
ABOUT THE DISCUSSION LEADER:
Shel is the author of seven books–his two most recent are Apex
Award winner Principled Profit: Marketing That Puts People First and
Indie Excellence honorable mention Grassroots Marketing for Authors
and Publishers. Shel is founder of the Business
Ethics …
Authors, Blogging Books, Buzz, Main Page, Morty Schiller, Show Topics for IAOCblog.com »
While some scientists are worrying about the missing bees, lots of marketers are worrying about the missing buzz.
Tune in next week, when Lois Kelly, author of Beyond Buzz, tells us why it's not enough anymore to make noise in the marketplace. You have to engage your market in what she calls “meaningful dialog.”
Learn how to put more meaning in your message November
5-9 when Lois Kelly hosts the IAOCblog “talk show” with:Conversational Marketing: Mood over Matter?
Authors, Main Page, Morty Schiller, Search, SEO, Show Topics for IAOCblog.com, Websites »
Is your website lost? Now it will be found!Tune in Monday forSearch Engine Friendly CopyOctober 29-November 2, 2007GUEST: Dianna Huff, Marcom Writer BlogTOPIC: Writing Search Engine Friendly Copy
Authors, Blogging Books, Communication Models, Main Page, Morty Schiller, Show Topics for IAOCblog.com, Social Media »
ABOUT THE TOPIC:We are all know by now that “Markets are conversations.” But Lois Kelly, author of Beyond Buzz, says it's not enough anymore to spread “Word of Mouth.” To succeed in the marketplace today, you have to have a meaningful dialog — and really listen to your market.
Stay tuned for more details. And be sure to join IAOCblog.com November 5-9, 2007 when guest host Lois Kelly takes over the conversation with:Conversational Marketing: Mood over Matter?
ABOUT THE DISCUSSION LEADER:
Lois Kelly writes, consults and speaks about how to use conversational marketing …
Main Page, Morty Schiller, Search, SEO »
Coming soon to a screen near you:October 29-November 2, 2007GUEST: Dianna Huff, Marcom Writer Blog
TOPIC: Writing Search Engine Friendly Copy
Is SEO magic? manipulation? a myth?
In a recent teleclass at which Dianna Huff was a guest, white paper guru Michael Stelzner asked, “What's more important: the words humans read on the landing page or manipulating information in favor of search engines?”
As a B2B marcom consultant and SEO copywriter, Dianna Huff bristles at the word, “manipulation.” “The biggest myth,” she says, “is that you can manipulate the search engines — especially Google …
Authors, Blogging Books, CEO Blogs, Ethics, IAOC, Main Page, Morty Schiller, Show Topics for IAOCblog.com »
REMINDER:Coming next week: October 22-26, 2007 Ted Demopoulos, author of Blogging for Business tackles the issue: Should CEOs Blog?
ABOUT THE TOPIC:“CEO Blogs” are blogs written by executives. At their best, they put a human face on huge corporations. At their worst, they have been boring… or phony… to the point of doing more harm than good.
Are CEO blogs worth the trouble? Are they worth the risks? What if a CEO can't write… or hasn't got the time to write? Can they have ghostbloggers or blog less frequently? Will that undermine …
Authors, Ethics, Main Page, Morty Schiller, Professional Bloggers, Show Topics for IAOCblog.com »
ABOUT THE TOPIC:The Blogosphere honors “Transparency” above all. Publishers of fake blogs or are treated like horse thieves in the old West.
But is blogging an art form or a business? Blogging guru Dave Taylor may ruffle some feathers next week with a look at whether it's OK to take pay for blogging. Is it OK to ghostwrite a blog? Are paid bloggers like bounty hunters? Or have bloggers become like any other professional writers? Then again, didn't Moliere say, “Writing is like prostitution. First you do it for love, …
Authors, Blogging Books, Calendar of Events, CEO Blogs, Main Page, Morty Schiller, Professional Bloggers, Show Topics for IAOCblog.com »
Mark October 22-26, 2007
on your calendar for a blog program that promises to be profitable… and provocative. The host will be Ted Demopoulos, author of Blogging for Business. His topic: Should CEOs Blog?
ABOUT THE TOPIC:
The term “CEO Blog” refers to a blog written by a high level executive
such as a CEO. The few CEO blogs that exist are very popular, but
should the average CEO or other executive blog? How can they possibly
make time among their other responsibilities? Are the “rules” different
for CEOs and other high profile poeple? Can they have …
Main Page, Morty Schiller, Show Topics for IAOCblog.com, Steve O'Keefe »
Wow, what a lineup we have for the Fall 2007 season of “This Week on IAOCblog.com”! Take a look at these hosts and topics, and plan to tune in next week for the kickoff program with Sloan School of Management researcher, Peter A. Gloor.
We have two vacancies left in the schedule. If you would like to present, contact Morty or me. Who do you want to see on the blog? Maybe Morty and I could convince them to join us.
STEVE O'KEEFE & MORTY SCHILLERCo-Hosts
This Week on IAOCblog.comFall 2007 Program Schedule
September …
