I'm working on a “web site awareness” campaign for Dummies.com, which recently upgraded around video and blogs. My office manager, Tatyana, received an awkward reply from Darren Rowse to one of her pitches. She had used a feedback form to ask Digital Photography School to link to the digital photography resources at Dummies.com.

Darren found our pitch tepid, I guess. So he wrote about it on a different site, ProBlogger, and posted a list of “11 Ways to Increase Your Chances of Being Linked To By A Blogger.” After reading Darren's post, I added four more suggestions to the list. I hope you find this dialogue and case history informative and entertaining.

STEVE O'KEEFE
Former VP, International Association of Online Communicators
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To start off my week of blog posts about “search engine friendly” copy, I'd first like to define what exactly this term means to me.
I hear people use this phrase as a way of dismissing search engine optimization (SEO) efforts. Because you're writing copy for the search engines, as opposed for people, the thinking goes,  optimized copy really isn't as powerful as pure direct response copy.
Of course, I completely disagree.
This week, I'm going to focus on optimized copy that's written for people and that also helps a site rank …

Is your website lost? Now it will be found!Tune in Monday forSearch Engine Friendly CopyOctober  29-November 2, 2007GUEST: Dianna Huff, Marcom Writer BlogTOPIC: Writing Search Engine Friendly Copy

Coming soon to a screen near you:October  29-November 2, 2007GUEST: Dianna Huff, Marcom Writer Blog
TOPIC: Writing Search Engine Friendly Copy
Is SEO magic? manipulation? a myth?
In a recent teleclass at which Dianna Huff was a guest, white paper guru Michael Stelzner asked, “What's more important: the words humans read on the landing page or manipulating information in favor of search engines?”
As a B2B marcom consultant and SEO copywriter, Dianna Huff bristles at the word, “manipulation.” “The biggest myth,” she says, “is that you can manipulate the search engines — especially Google …

Dianna Huff's e-book, “Turning Clicks into Leads” manages to make sense of the world of SEO copywriting without confusing jargon (or forced humor)….